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The platform is rolling out a updated setting that enables them to cut down on the amount of AI-created videos appearing in their feeds. This move comes as the platform announced that it currently hosts over 1 billion content made with AI.

Trial and Implementation

This change is being tested over the following weeks before a global rollout. This development coincides with a rise in AI-generated material, fueled by new AI video creators.

AI Content on Other Platforms

Recent reports that almost one in 10 of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A considerable share of this output is considered low-quality AI content, a phrase for inferior, factory-style content that is frequently absurd or bizarre.

Based on user feedback that many people like content made with AI tools, from computer-generated images to educational videos, and we intend to give people the option to adjust the amount of that, depending on their own likes,” stated a company executive.

AI on the Platform

TikTok announced that there are now 1.3 billion videos on its service labeled as made with AI. In total, more than 100 mn videos are uploaded to the platform each day, making AI content a minor portion of its complete catalog.

How to Adjust Settings

Viewers will be able to limit or boost the volume of AI content they view by using the content preference feature in the platform and selecting AI-made media. Additional categories that can already be modified under the filter encompass politics, clothing, aesthetics, and dance.

Platform Guidelines

TikTok’s rules mandate users to label lifelike AI-generated content, and it prohibits dangerous fake videos of public figures or crisis events. Any believable AI video that is without a tag can be removed under its terms of service.

Furthermore, the service will henceforth add an “AI-made” watermark to content made using its built-in AI features, or identified by an collaborative effort for identifying artificial media. This step is intended to help prevent users from attempting to circumvent the disclosure requirement.

Responsible AI Funding

The company is additionally establishing a two million dollar educational fund for experts and organizations to produce educational content about ethical AI use. This program will benefit educational bodies dedicated to educating coding and technology.

Moderation Strategy

The platform has justified its moderation strategy, following debate over proposals to make redundant hundreds of review team members in the UK. The company is planning to cut hundreds of positions in its content moderation team in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by AI moderation.

A company official stated that human moderation would continue to be important, but automated tools can protect employees by removing the most distressing content ahead of it is viewed by humans. The company stated a significant reduction in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its machine learning processes.

“We think that it’s essential to combine humans and technology to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to limit contact with harmful content as rapidly, which is where a lot of the machine support is making a difference operate efficiently.”